The word Howei means “Excellence”, in Chinese Fujian dialect.

Around 2008, a group of enthusiastic cyclists decided to embark on a journey to get more people to cycle. The need to reach out to everyone was done via the internet, through a website that Howei created. Since then Howei has been actively hosting outdoor events in different parts of the country.

How to get the young and old excited about outdoor events, like cycling, jogging, hiking, swimming or walking, has been Howei’s focus and primary goal ever since.