Social Media Specialist

July 27, 2022

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Job Description

Howei is seeking a highly committed and motivated Social Media Specialist that will be responsible for planning, implementing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve marketing efforts and enhance sales and public relations. The role will also involve marketing and promotion of all Howei events. The Specialist will aim to assist clients in reaching their desired targets for their events. The Social Media Specialist will be working with our friendly marketing team and will report to the Marketing Manager. There will be strong involvement in public communications, digital engagement, client liaison and event marketing. The candidate is expected to be an effective communicator with high attention to detail, and a fluency in written English is desirable. Knowledge in multimedia advertising and broadcasting is helpful. Experience of working with computer systems and basic computer literacy is desirable.

Position Duties:
● Develop, implement and manage social media strategy
● Event marketing & promotion
● Create content for digital & social media platforms
● Helpdesk services
● Interaction with clients & public
● Multimedia broadcasting
● Social media & email marketing
● Event documentation & records
● Define most important social media KPIs
● Manage and oversee social media content
● Measure the success of every social media campaign
● Stay up to date with the latest social media best practices and technologies
● Use social media marketing tools
● Work with copywriters and designers to ensure content is informative and appealing
● Collaborate with Marketing, Sales and Product Development teams
● Monitor SEO and user engagement and suggest content optimization
● Communicate with industry professionals and influencers via social media to
create a strong network